The E-Myth Revisited
is Gerber’s classic book for small business owners, or those contemplating an entrepreneurial leap. In it Gerber discusses how most start-up businesses fail due to the owner working on the work, rather than working on the business itself. Gerber believes that you should be creating frameworks for business that you can hand over to other people, much in the way that McDonalds has successfully created franchises all over the world. This may not seem applicable to modern day start-ups, but a lot of it is and having worked at a successful consultancy where Gerber’s approach is very much in evidence I have seen the value first hand. Inspirational and practical, the book is must read for anyone with an entrepreneurial business thought in their heads.