After reading the amazing Tipping Point, Gladwell’s famous first book, I have been avidly waiting reading his latest. Having tackled the growth of information in social contexts, Gladwell now turns his incisive and explanatory mind to the subject of split-second judgements. That moment when you see someone and fall in love. The way you can prejudice your decisions from a glance. Why the Pepsi taste challenge could never be won by Coke. Every chapter offers a new set of stories backing up a central premise, and each story is fascinating and engagingly written. However at the end of the book I felt like I had eaten a light snack rather than something filling and satisfying. True, I now have a great set of stories to relate in marketing situations, but ultimately I was a bit disapointed. Still a must read book.