Matt Hobbs
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The Skinny on the New Gap Jeans

4/05/2007 09:53:00 PM

Proof positive that Williamsburg rents are about to go truely ballistic... Gap has renamed their new range of skinny jeans as 'Williamsburg'. I'm pretty certain I won't be getting a pair myself (even though I have been known to whore myself out to Brooklyn Industries on a regular basis) as a) I don't want to encourage Gap and b) not sure I'd fit into them. Yep, it's gym time again.

Who knows what the marketing folks at Gap were thinking with this one. Maybe they're hoping that hipsters will think it's so ironically un-ironic that it comes back all the way round into irony? Or maybe they'd just drunk to much PBR.

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